Violators will be banned from accessing We Chat after four incidents.
This latest campaign is part of China's initiative to clean up the Internet and strengthen its Great Firewall, at least for its people.
Those pictures and the women’s interviews were picked up by Southern Weekly, a Guangzhou newspaper, and have been viewed by more than 225,000 people on Weibo alone.
Opinion is divided on whether the project is good or sensationalist, and more importantly, whether an embryo is a life or not.
At the launch party, he invited fans to share a piece of the spotlight by bringing them up on stage and taking photos with them.