While most dating sites match their members by things like location and age preference, Masina and Sherman knew there was a market for a different kind of dating service.
Masina said one of the best qualities about the site is not only can members find other people who like to read what they like to read, but they can use that common ground as a stepping stone to getting to know one another on a deeper level.
“The fact that you both like books, we feel, is the connection, and then you can look at what books people like in order to learn more about them,” he said.
Dreaming about his ideal woman, he imagined her as someone who had read The Black Swan, Nassim Nicholas Taleb’s study of randomness and “the highly improbable.” “Books are intimate and personal and revealing,” he said in an interview with Canada’s National Post.
“And they are great conversation starters, in the real world and online.” His business partner, Matt Masina, put it a little more graphically.
On the other side of the spectrum, a search for Elie Wiesel led me to a woman who lists Night and Survival in Auschwitz together with Bridget Jones’s Diary and The Devil Wears Prada.